TikTok is leveling up monetization for creators with its new Creativity Program Beta, a complete overhaul of the original Creator Fund. If you’re serious about turning your content into a career, this is the program you need to join. This comprehensive guide covers everything from eligibility and application to maximizing your earnings.

What is the Creativity Program Beta?

The Creativity Program Beta is an incentive program designed to reward creators for making higher-quality, longer-form content. Unlike the old Creator Fund, which had a fixed daily pool of money and was often criticized for low payouts, the new program offers a much higher revenue potential with no cap. The goal is to encourage more engaging videos that keep users on the platform longer, directly competing with platforms like YouTube.

Creator Fund vs. Creativity Program

Are You Eligible? The Official Checklist

Before you can apply, you need to meet several key requirements. TikTok is raising the bar to ensure creators are committed to quality. Make sure you can tick every box on this list:

• Be at least 18 years old. This is a strict, non-negotiable legal requirement for payment processing.
• Meet follower minimums. While TikTok hasn’t announced a final number, the reported threshold is around 100,000 followers. This ensures a dedicated creator base.
• Meet video view minimums. You’ll need a substantial number of video views (e.g., 100,000+) in the last 30 days to prove your content is currently engaging an audience.
• Have an account in good standing. Your account must be free of recent Community Guideline violations.

How Earnings Work: Understanding RPM

The Creativity Program uses a metric called RPM (Revenue Per Mille), which means revenue per 1,000 qualified views. A “qualified view” must meet certain criteria:

• Views must come from the ‘For You’ page.
• The viewer must watch the video for at least 5 seconds.
• Repeat views from the same user on the same day are not counted.
• Views deemed fraudulent or from paid ads are excluded.

Your RPM is dynamic and can change based on factors like viewer location, engagement rate, and the authenticity of your content. Higher engagement typically leads to a higher RPM.

How to Prepare and Apply: Step-by-Step

Since the program is still rolling out, the application process is straightforward. Here’s how to position yourself for success and apply when it becomes available to you.

1. Focus on Growth: Concentrate on creating high-quality, engaging content to meet the follower and view count requirements naturally. Don’t chase numbers; build a real community.
2. Check Your Eligibility in the App: Once you are eligible, you’ll see a notification or an option to apply within your TikTok settings. To check, go to your Profile > Menu (☰) > Creator Tools > Creativity Program Beta.
3. Submit Your Application: Follow the on-screen instructions to apply. This will likely involve verifying your age and agreeing to the program’s terms.
4. Wait for Approval: After you apply, TikTok will review your account to ensure it meets all the guidelines. This process can take a few days. Once approved, you’re in!

Frequently Asked Questions (FAQ)

Final Tips for Success

Joining is just the first step. To thrive in the program, keep these tips in mind:

• Hook Your Audience Early: The first 3 seconds of your video are crucial. Present a problem, ask a question, or show a visually stunning clip to stop the scroll.
• Master Storytelling: Longer videos need a clear beginning, middle, and end. Plan your video like a mini-story to maintain viewer attention until the very end.
• Analyze Your Analytics: Go to your Creator Tools and study your “Retention” graphs. See where viewers are dropping off and adjust your content strategy accordingly.
• Prioritize Quality Over Quantity: One well-produced, thoughtful one-minute video will likely earn more and perform better than five low-effort, short clips.